Marketing Tips by Ivan Cavric

Marketing Tips

Personal marketing tips and insights be sure to use our ruthless intellect Tool to research your business. Target your market, map out locales, and discover how your business compares to your industry and local area by  proceeds,  size, age, etc. Or simply browse this section for small business marketing tips, advice and insights about small business mark, email marketing, social media marketing and much more.These marketing tips and ideas can help anyone achieve better selling results, so take a few moments to study them. I hope you find the following marketing tips and ideas useful. More importantly, I hope you do something with them. Let’s get started!

·        Throw that old marketing guide in the bin!

My first marketing tip is this: If you want to avoid dissipiate store of money and missing countless sales opportunities, throw your old marketing guides and audio programs in the recycling bin!

·         Content marketing – Learn how to use content to market your business

Briefly, here’s how Content Marketing works:

• You create a website, blog, newsletter or podcast, etc. You use it to provide FREE information that has real value to your potential clients, whilst offering them the opportunity to purchase goods, services (or both), which are closely linked to the information you give away.

I answer by explaining that there are 3 groups of people, who will read your Content Marketing. Here they are and here is how your Content Marketing works with each group:

1. The first group is small. They are what I call serial freebie seekers. These people never ever pay for professional help. They were never prospective clients, so you lose nothing.
2. The second group is the largest.  These people will try and do something themselves, but will hire professional help if they are not getting the results they need. They value genuine expertise.
3. The third group is the smallest. These are the rare people, who value their time and also ‘get’ that by hiring an expert to do something correctly for them, it works out a lot less expensive, the results are better and things happen faster.

·         Email marketing – Start using email marketing NOW!

Email marketing is extremely cost effective and one of the most powerful marketing tools available to small businesses. This is because it provides predictable results and costs little or nothing to use. Here’s how I helped Irene make over $32,000 in 9 days.

Another huge benefit of email marketing is that unlike Facebook, Twitter, Linkedin or any other social network, YOU not only build your network… YOU own it!

Business owners who spent time and money building their Facebook Page discovered in 2013, that Facebook is showing their posts to just a tiny fraction of their fans. If they want all their Facebook fans to see their posts, they now need to pay Facebook. Facebook owns their network! This change of the rules is a perfect example of why you need to avoid outsourcing your network, to a social network. Email marketing puts you in control and allows you to build an increasingly valuable asset.

·        Build a well-connected network

One of the biggest myths in business is that you must have a large network if you want to succeed.  In fact, you need just 5 or 10 people to begin with.

The reality is that the size of your network is not what’s important.  It’s the influence of the people within your network that counts.

• IF MY NETWORK has 1000 people BUT they lack influence, it will have a commercial value of close to zero.
• IF YOUR NETWORK has just 10 people BUT they are motivated and have real influence, it will have a massive commercial value to you.

Stop wasting your time swapping business cards at networking events.  The people attending these events are there to sell to you, not to buy from you and very, very few well-connected people waste their time attending them.  None of the influential people I know or have met over my 25 years in marketing, network at these events.  The best networkers have discovered out that the way to get connected to the right people, is to deliberately target them.

·        Internet marketing – Start taking your website seriously

Most small businesses are ignorant that their website is capable of being a 24/7, lead generating or sales machine. Your website can generate high quality query, leads, phone calls and sales from interested prospective clients… so long as you do it right.

When a website is professionally designed and marketed, it’s like having a store that is BANG IN THE MIDDLE of Oxford Street or 5th Avenue. Most small business websites are more like stores that are on an unused dirt road in the middle of nowhere. They are outdated and poorly marketed, when they could be so much more valuable to the business owner.

Today, the investment required for a professional looking website or blog is minimal. Yes, you certainly can spend thousands on a website, however, for the vast majority of businesses there’s absolutely no need to spend that kind of money.

More Study about  marketing click here  & More information about Ivan cavric

·        Match your fees to your promises

There is a common mistake, which loses small and medium sized businesses a fortune. It’s simply this:

Their marketing promises a high quality service, BUT they charge a bargain-basement fee. By doing this, they send a mixed message to prospective clients, which loses theme businesses.

Everyone knows that quality never comes cheap. We have been trained from childhood to believe that if something looks too good to be true, it is too good to be true. Promising people a high quality service for a low fee, creates doubt. That’s the last thing you want to happen in the mind of your prospective clients.

Make your services as valuable to the marketplace as possible and then charge accordingly. If you do, your prices will match your promises and you will have made it easier for future clients to trust your marketing message.

·        Use inbound or ‘attraction marketing’ — not pursuit marketing

I am sure you will have noticed what happens whenever a beautiful woman or a handsome man walks into a crowded room or a bar?  People look at them.  In fact, some people will actually walk over to them and offer them a drink or strike up a conversation with them.  The reason we call these kind of physically striking people ‘attractive’ is that they literally attract the attention and also the interest of other people.

So, you might be wondering at this point, what this has to do with you and your marketing?  The most successful businesses ALL use the same power of attraction I just highlighted, in order to attract sales, clients readers or customers.  The most successfully marketed businesses gain the attention and interest of potential clients by making themselves attractive.

·        Do some competitor research

It’s impossible to effectively sell or market your services unless you have researched your competitors. You need to know what offers, guarantees, prices or fees you are selling against, in order to make YOUR offering the most attractive to potential clients.

In my experience, business owners often assume that the service they offer to potential clients is superb, when in reality it’s pretty average, when compared to what their competitors are offering. One of the reasons for this, is that a key way service providers gather feedback on their competitors, is when they speak with former clients of their competitors. An accountant, for example, speaking with the disgruntled, former client of one of her competitors is likely to get a very biased, worst case scenario view.

The key is to find out what you’re really up against and THEN BEAT IT by adding massive value.

·         Joint Ventures

Sometimes known as a J.V, a Joint Venture is where you and another business or person get together to (usually) cross-market your services. The key to Joint Venture success, is to find someone credible, who offers a non-conflicting product or service to the exact same profile of person or business as you do.

So, if you sell recruitment services to the hospitality industry and they sell employee benefits packages to the hospitality industry – BINGO! They can include one of your flyers or letters in one of their mailings and you can do the same for them; everybody wins. Avoid doing a Joint Venture with anyone who contacts you via email,  unless of course you know them or can check them out.  If in doubt, leave it.

·        Endorsed Relationships

An endorsed relationship is similar to a joint venture – But with a massive difference: The person you do the venture with actually gives you their professional or personal endorsement. This is marketing gold dust.

For example: Rather than just slipping one of YOUR marketing flyers in with one of THEIR client mailings (as they would in a Joint Venture), they actually write to their clients and give you their full endorsement.

An endorsed relationship is one of the most powerful marketing tools on the planet. I have seen endorsed mail shots and emails return a 90% positive response rate.