Monday 26 December 2016

Business service management||business studies and management||Ivan Cavric



Business service management or business studies and management
Business service management or business studies and management (BSM) is an near used to manage business IT services. BSM promotes a customer-centric and business-focused approach to Service Management, range business objectives with IT or ICT from strategy through to operations.
A BSM approach is most commonly applied in an Information and communications technology (ICT) environment, locate above IT Service Management (ITSM) (which is often exercised according to guidance such as ITIL). BSM is typical in protect that business and customer objectives provide an input which is examine  when defining the IT Service Management approach and the business services to be provide by the IT Service Provider.

According to the 2011 edition of ITIL, business service management is "the management of business services take to business customers. Business service management is performed by business units."
ITIL, according to the ITIL books themselves, is "a set of best-practice publications for IT service management". ITIL does not, therefore, give advise on Business Service Management or Service Management surface of the IT domain.

A BSM approach can be used to understand the clash of business needs on IT Services and infrastructure, helping in the process of planning to ensure the portfolio of Business Services and IT Services aim to support these changing needs and objectives. This approach also helps to grasp how technology, including incidents, changes and new developments, impact the business active and customers. BSM can provide a acmethod for linking key service components and ability to the goals of the business. It can help register  the activity and response of IT staff and service providers based on business prime cover , and identify the brusch and cost of service breakdown. 

Backer of BSM often use it to support a race related change from one which is very technology-alert  to a position which understands and focal point on business objectives and benefits. Rather than supporting an internalized technic view, there is a move to place and support customer needs and the delivery of value to business stakeholders including shareholders. A BSM enterprice often underpins a shift in majority for an IT department or service provider towards a more proactive and vaticinal operating model rather than the  and fire-battle  behavior which has been common in many IT operations. IT departments and Service Providers who reach this level of majority often report better relationships with their customers and business colleagues, being identify as 'Trusted Business Partners' and 'able  Suppliers' who deliver added business value rather than being review a commodity or 'Necessary Evil'.
 Management techniqes
The benefits of assume a BSM approach will vary for different organisations, but typically include: improved relationships with customers, suppliers and colleagues; service quality improvements; cost cutback through improved planning; and a reduction in service break and the contact of outage.
Based on industry best/good practice, standards, guidance and methodologies such as ITIL and ISO/IEC 20000, a BSM near can ensure ICT section and Service Providers operate in a more effective.

Service management

Service management is a generic activity which didn't arise from the IT industry, and therefore is much bigger and more widely applied than IT service management or business service management. BSM and ITSM can be considered as demand of Service Management in a specific surrounding.
IT departments an IT service providers may only deliver IT services, but could also be providers of business services.
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Friday 23 December 2016

How to Use Google Analytics to Build Your Marketing Strategy/ Ivan Cavric



How to Use Google Analytics to Build Your Marketing Strategy By Ivan Cavric

An organization's strategy combines all of its trade goals into one complete plan. A good marketing strategy should be pinched from market research and focus on the result mix in order to achievethemaximum gain and assist the business. The marketing strategy is the base of a marketing plan. Do you know what your audience cares about? What is important to them? What content would they like to read? You may think you know, but your Google Analytics can tell you exactly what sparks interest with your online audience. This is the secret to creating content that will engage and spark interest with your online audience.

Follow these steps to learn how to use Google Analytics to build your marketing strategy.
Make sure Google Analytics is installed on your website.
Obviously, work into your Google Analytics only helps if you have it installed on your website in the first place. It’s a simple process that you or your website designer could set up in just a couple minutes. Start by setting up an account with Google Analytics. Once inside, click “Admin” from the menu bar and “.js Tracking Info”. Then, click “Tracking Code” to get your Tracking ID and Tracking Code. Check with your website host to learn exactly what to put where on the backend of your website. Or contact INFUSEALLY to set it up for you for $50.
Build a monthly marketing report and study the past 3 months of your website traffic.
If you already have Google Analytics installed you can jump right in and start analyzing your traffic. If you just installed it, you’ll have to wait a couple months as your data begins only once the code is installed.
You’ll want to start by creating a basic marketing report for yourself, using your Google Analytics and Facebook Insights to fill in the details. If you don’t know where to begin, you can download a free marketing report template from our resources page.
Step 1: Overview
In your Google Analytics, click in to see all your website data and set the date range at the top right of the page. Next, scroll down until you see “Acquisition” in the left hand column and click it. This will give you all the data to fill out the Overview tab on your marketing report, except your leads. You may have to get information on your leads from another location if you are using another landing page tool.
Step 2: Top Blog Content
If you have a blog, and you should, this information is invaluable when it comes to finding out what your audience wants to hear. Your information will become more valuable as you add data from additional months so you can start spotting trends in your content.
In your Google Analytics, click Behavior > Site Content > All Pages in the left sidebar to bring up the pages of your website. If you have less than 10, you will see all of them reflected here. This information becomes more valuable the more pages you add to your site. Each blog counts as a new page and can give you great insights into your data. In the “Top Pages” tab of your marketing report, write down the top 10 pages listed. Ignore the page that just shows “/” as this represents your home page and will typically carry the majority of your traffic. What you are looking for is where people are going within your website. Do this for the past three months.
Step 3: Social Media Analytics
If you have a presence on multiple social media platforms, this can be a very illuminating section. Let’s say you spend most of your time focused on Facebook, but when you look at the data, you realize the majority of people are coming to your site from LinkedIn. This section will help you identify how people are finding you and what they’re engaging with on social media.
Click Acquisition > Overview in the left hand column and scroll down until you see the breakdown of how people are coming to your site. Click on Social to bring up more information about how people are finding you. Use this information to fill in the the Social Media tab of your marketing report. This will help you be strategic with social media. You may find that you have people coming from sources you weren’t even aware of. Or, that you’re spending your time in all the wrong areas.
Step 4: Analyze Your Facebook Insights
If you have a Facebook business page, login to your business account and click on Insights. This will show you a list of all your posts and the engagement level on each. Focus more on engagement rather than reach. Reach just means that someone saw the post as they were scrolling through their Facebook feed. Engagements however, show who actually clicked, shared, reacted to or commented on your content – which is far more valuable. Make note of the top five posts for each of the past three months.
Step 5: Analyze Your Results
You can get much more detailed with your marketing reports but this will help you get started. When you see all the data in one place it’s easier to draw some conclusions. This is why you should start with a minimum of three months. Anything less would make it difficult to see trends within your data.
  • On the Overview tab, look for overall drops or increases in website traffic and leads and compare this to the marketing efforts to put forth for those months. Did something bring a lot of additional traffic? Or did you advertise and see no increase in traffic whatsoever?
  • On the Top Pages tab, see if some of your blog content or other pages seems to show up toward to top of the pile again and again. When considering this compared to your marketing efforts you can start to see a picture of what resonates with your audience and what they are most interested in. Start thinking of blog topic ideas that your audience would likely have interest in based off the information you see.
  • One the Social Media tab, consider whether or not you need to change your social media strategy. Maybe all that time you spend on Pinterest isn’t netting you the results you want, while other channels are bringing in a good amount of traffic with little effort.
  • On the Facebook Posts tab, see what content got the most engagement. You might be surprised by what you find. Sometimes the things you think will resonate don’t and vice versa but you can learn from all of this. Think strategically about the content you are posting – the images, the offers, the way you say it, the length of your posts, etc. Take all this into consideration as you make plans for future social media posts and content in general.
Your Google Analytics contains a wealth of information that you can, and should, use to direct your marketing strategy moving forward. You should make a habit of collecting this data at a minimum every month so you have an idea of what’s working and can really craft a marketing plan and strategy that will be more effective in subsequent months.
Remember, marketing is all about testing a theory, analyzing the results, and making changes based on your learning. You may not always be right, but you won’t know if you are on the right track or not if you don’t take the time to analyze your results.
If you’re not the type to nerd out over data, or you want more direction on what you’re seeing in Google Analytics, consider signing up for our Quarterly Consulting. We will build detailed marketing reports for you on a quarterly basis. Then, we will analyze your reports and share our insights to help guide your marketing strategy for the next quarter. Contact us today for more information.

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